What is contextual targeting example?

Contextual targeting is the practice of displaying ads based on a website’s content. Think: placing an ad for dishware on a recipe site, or an ad for running shoes on a running forum. It’s kind of like the digital version of placing a print ad in a niche magazine.

Is contextual advertising programmatic?

Contextual targeting in programmatic advertising makes that process as efficient as possible, allowing advertisers to quickly adjust campaigns in response to performance.

What is contextual targeting in programmatic?

Contextual targeting definition: Directly selecting what creative your ads appear next to, or changing the content of ad creative, based on the content and keywords on a website. Targeting (with your Demand Side Platform, DSP, programmatically) and buying ad inventory that matches key words and sentences.

What is contextual targeting in digital advertising?

For example, this could be ads for running shoes on a news article about running, or it could be ads for laptops on a tech ecommerce site. This is done through contextual targeting on an ad network, which involves segmenting ads based on parameters like keyword or website topic.

What are the disadvantages of contextual advertising?

The disadvantages of contextual advertising are that the ads can be distracting, the ads can annoy consumers if they disrupt content, their prevalence means that they are often ignored, and ads might be placed alongside those of their competitors. In addition, consumers who are searching for content may not click on what is obviously an ad.

What is the best platform for contextual advertising?

Because of this, Google AdSense is the ideal platform for contextual advertising. For those who aren’t familiar with it, Google AdSense allows you to place image, video, and text ads on the pages of participating sites online. This enables you to put dynamic content in front of people who aren’t necessarily searching for you.

What are the best opportunities for contextual advertising in video games?

YouTube Ads—which is part of Google’s ad system—also provides a great opportunity for contextual advertising. Imagine being able to show users a brief video ad of your new video game right before they watch a game tutorial video on YouTube. Some video games themselves even offer an opportunities for contextual advertising.